A list of readings, articles and links.
Aaker, D and Joachimsthaler, E (2009) Brand Leadership, Pocket Books: Simon & Schuster UK ltd
American Psychological Association (APA) semantics. (n.d.). Dictionary.com Unabridged. Retrieved October 03, 2010, from Dictionary.com website: http://dictionary.reference.com/browse/semantics
Bruns, C (2007) Corporate Social Opportunity – a new way of looking at HIV/Aids, B®and, May/June 2007, pp. 30–31.
Brugmann J and Prahalad CK, Co creating Business’ New Social Compact, Harvard Business Review; February 2007, pp. 80 – 90, date of retrieval unknown, Source of retrieval: http://www.hbr.org
Cook, G; Erwin, K; Carmody, P; Enslin, C (2010) How healthy is your brand?, in The Encyclopedia of Brands and Branding 2010, (pending publication)
Cook, G (n.d.) Brand Leading vs Brand Managing, in Brands & Branding
Freedman, M (2006) Doing well by doing good, B®and, September 2006, pp. 16-20
Goddard, T (2005) Corporate citizenship: creating social capacity in developing countries, in Development in Practice, volume 15, nr 3 and 4, June 2005, Routledge
Held, D and Koenig-Archibugi, M (2005) Introduction, in Global governance and public accountability, Wiley-Blackwell.
Holts, DB (2002) Why do brands cause trouble? A Dialectical Theory of Consumer Culture and Branding; The Journal of Consumer Research, Vol. 29, No. 1, pp. 70-90, Date of Retrieval 02/05/2008, Source of retrieval: http://www.jstor.org/stable/3131961 (J STOR)
Kleanthous. A and Peck. J (n.d) Let them Eat Cake, Satisfying the new consumer appetite for responsible brands; Date of retrieval unknown; source of retrieval: WWF
Newell. P (2008) Civil Society, Corporate Accountability and the Politics of Climate Change, Global Environmental Politics, 8: 3, Date of retrieval unknown, Source of retrieval: unknown (© 2008 by the Massachusetts Institute of Technology)
Method: Case Study
Freedman, M (2006) Doing well by doing good, B®and, September 2006, pp. 16-20
Gordon, J (2009) Adam Lowry, The Man behind the Methody, Treehugger Radio, Accessed: 28 September 2010, Website: http://www.treehugger.com/files/2009/04/th-radio-adam-lowry.php
Kleanthous. A and Peck. J (n.d) Let them Eat Cake, Satisfying the new consumer appetite for responsible brands; Date of retrieval unknown; source of retrieval: WWF
Lee, E (2009) Is it Green?: Method Home Products, inhabitat, accessed: 28 September 2010, Website: http://www.inhabitat.com/2009/09/11/is-it-green-method-home-products/
Savena, P (2006) Household cleaners and air fresheners emit toxic pollutants, RxPG News, Accessed: 28 September 2010, Website: http://www.rxpgnews.com/Pollution/Household_cleaners_and_air_fresheners_emit_toxic_p_4312_4312.shtml
our story (n.d) Method Home, accessed: 28 September 2010, website: http://www.methodhome.com/
Interesting Links:
Innovation Deviation, be strategic: through innovation there are no boundaries. http://innovationdeviation.wordpress.com
Going Green…
The Seven Sins (n.d) The Seven Sins of Greenwashing, accessed: 4 October 2010, website: http://sinsofgreenwashing.org/
Greenwashing (n.d) Greenpeace, accessed: 4 October 2010, website: http://stopgreenwash.org/
The Compliance Mindset:
Worthington-Smith, R (ed.) (2009) The Sustainability Handbook, 6th ed. Trialogue
Image sourced from: http://mmjbs.com/images/compliance_definition.jpg
accountablekate.wordpress.com 